Target Audience and sub-genres

Target Audience and sub-genres

Target audience

This is where a product is aimed at a group of individuals
 Why is it important?
Target audience has to be found to be able to find the appropriate place for advertisement
To be able to give the appropriate content to the age group or gender of the audience. another importance is the money from media product.

Segmentation
This is where the marketplace is divided in to parts of definable and accessible.

Demography
This is the study of the population by a usage of statistics.

For example
 - Age
 - Ethicity
 - Nation
 - Occupation

 

Thriller sub genre audience from Histmedia