Saul Bass

Saul Bass

Saul Bass born on the 8th of May, 1920, was an american graphic designer, film director and a title designer, He was innovative in his work and wanted to move on with the sequence and was the first one to create meaning from just the title of the film to build up the story, feeling of what is expected from it.

He created the opening for vertigo which was very new to the studio and many were shocked about his worked which actually made the title create meaning towards the film. Many people in the industry were convinced that it were not to work very well as it was a brand new idea.

He also created the poster for the film Vertigo.