Target audience - Age around 25 to 39 years old male and watches lots of apocalyptic movies such as Zombie land and dawn of the dead which has lots of violence in them. Plays lots of video games and uses the internet around 36-40 hours per week. Favorite hobbies are video games and going to the cinema and also watching TV at home. The video games being played by our audience are playing many post-apocalyptic video games such the resident evil series and left 4 dead.He is usually depressed and think of the world in a pessimistic way which matches apocalyptic films as they would want to see the world in a different way if something goes wrong. He is also into science and technology which has been used in apocalyptic films when something goes wrong in a lab which causes some kind of virus that spreads to turn people into zombies. He is more of a socialist who sees the world where people are working together to help each other with their issues. This links to our film opening as two of the characters show a friendship between each other which help them go through the chaos going on in their world. He also listen to aggressive music such as Metallica and the Prodigy.
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